The Expert In Anything Was Once A Beginner

Media and Public Relations

1 Day, 9:00-4:00, 6 Hours

Course Overview

In this workshop, your participants will get the knowledge they need to effectively manage their image and value by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities. This workshop is designed to provide practical and hands-on tools that will give your participants a skillset in dealing with the media and the public.

Media and Public Relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. The larger the scope the more people know you and offer you opportunities.

Course Outline

Module One: Getting Started

  • Icebreaker
  • Housekeeping Items
  • The Parking Lot
  • Workshop Objectives

Module Two: Networking for Success (I)

  • Overview
  • Creating an Effective Introduction
  • Making a Great First Impression

Module Three: Networking For Success (II)

  • Overview
  • Minimizing Nervousness
  • Using Business Cards Effectively
  • Remembering Names

Module Four: The Meet and Greet

  • Overview
  • The Three-Step Process
  • The Four Levels of Conversation
  • Case Study (I)
  • Case Study (II)

Module Five: Dressing for Success

  • Overview
  • The Meaning of Colors
  • Interpreting Common Dress Codes
  • Deciding What to Wear

Module Six: Writing

  • Overview
  • Business Letters
  • Writing Proposals
  • Reports
  • Executive Summaries

 

Module Seven: Setting Goals

  • Overview
  • Understanding Goals
  • SMART Goals
  • Helping Others with Goal Setting

Module Eight: Media Relations

  • Overview
  • Television
  • Print
  • Web Presence, Blogs & the Internet

Module Nine: Issues and Crisis Communication Planning

  • Overview
  • Gauging the Impending Crisis Level
  • Providing Feedback and Insights
  • How Information Will be Distributed
  • Tracking the Overall Effect

Module Ten: Social Media (The PR Toolkit)

  • Overview
  • Blogs
  • Wikis
  • Podcasts
  • Social Bookmarks
  • RSS Feeds

Module Eleven: Employee Communications

  • Overview
  • Verbal Communication
  • Non-Verbal Communication Skills
  • Email Etiquette
  • Negotiation Skills
  • Making an Impact

Module Twelve: Wrapping Up

  • Overview
  • Words from the Wise
  • Review of Parking Lot
  • Lessons Learned
  • Completion of Action Plans

Cost and Delivery Format Options

We offer the above listed class as a private group class in the following delivery formats:

Private Group Class: Live Virtual
1-6 students $1650
7-12 students $2800
13-18 students $3500
Private Group Class: At Your Location
1-6 students $1900
7-12 students $3050
13-18 students $3750

Private Group Training

Private group classes are cost effective when you have a group of students who need the same course. Volume discounts of 5% to 20% are available when five or more training days are scheduled. For classes conducted at your location, you are responsible for the classroom setup which should include:

  • A computer for each student (with the appropriate software installed), and
  • An instructor workstation connected to a visual display (e.g., projector, smartboard, etc.).

Customization

Softek can easily customize a training course that covers the specific topics you require and integrate examples relevant to your work environment. Course customization is billed at $150 per hour and covers time needed to meet, discuss, prepare, and incorporate any specific examples into the training program. Once we have a better idea of what you have in mind, we will be glad to provide a specific price quote for the customization.

Why Choose Softek?

  • Live, virtual or in-person training
  • Instructors with 15+ years of experience
  • Detailed training guide
  • Certificate of completion
  • Money-back guarantee