The Expert In Anything Was Once A Beginner

Creating a Great Webinar

1 Day, 9:00-4:00, 6 Hours

Course Overview

Webinars are a great inexpensive way to reach a large number of people. Webinars are great tools if you want to market a new or improved product, train employees, demonstrate a new task, or have a meeting with employees located throughout the globe. Being an interactive form of media, Webinars provide a great environment for these activities and so much more.

Creating a Great Webinar is all about providing a great interaction between the presenter and the audience. Your participants will develop the skills needed to promote, host, or facilitate a great Webinar for your company. Sharing your passion and knowledge with a Webinar is the best way to reach many with the power of one.

Course Outline

Module One: Getting Started

  • Housekeeping Items
  • The Parking Lot
  • Workshop Objectives
  • Action Plan

Module Two: What Can a Webinar Do?

  • Marketing to Prospective Customers
  • Training or Teaching
  • Demonstrations and Presentations
  • Information Sharing
  • Case Study
  • Module Two: Review Questions

Module Three: Successful Webinar Criteria

  • Passion and Enthusiasm
  • Value
  • Knowing Your Target Audience
  • Grab and Keep Attention
  • Case Study
  • Module Three: Review Questions

Module Four: Find the Right Format

  • Tailor It to Your Audience
  • Pre-Recorded
  • The Live Webinar
  • Two Person Team
  • Case Study
  • Module Four: Review Questions

Module Five: Marketing and Social Media

  • Blog Posts and White Papers
  • Email Marketing
  • Offer an Exclusive Deal
  • Hashtags
  • Case Study
  • Module Five: Review Questions

Module Six: Drive Up Registration

  • Avoiding SPAM Filter
  • A Great Title
  • Solicit Questions
  • The Registration Page
  • Case Study
  • Module Six: Review Questions

 

Module Seven: Leading up to Your Webinar

  • Reminder Emails
  • Practice and Rehearse
  • Test Your Technology
  • Insert Solicited Questions
  • Case Study
  • Module Seven: Review Questions

Module Eight: Presentation Tips

  • Show, Don’t Tell
  • Sharing Your Desktop
  • Strong Visuals
  • Script It
  • Case Study
  • Module Eight: Review Questions

Module Nine: Interacting With Your Audience

  • Polling and Surveys
  • Answer Solicited Questions
  • Activities
  • Q&A Session
  • Case Study
  • Module Nine: Review Questions

Module Ten: Mistakes To Avoid

  • Technical Issues
  • Ignoring Your Audience
  • Audience Not Participating?
  • Timing
  • Case Study
  • Module Ten: Review Questions

Module Eleven: Post Event

  • Contact No Shows
  • Follow Up Email
  • Call To Action
  • Make it Easy to Share
  • Case Study
  • Module Eleven: Review Questions

Module Twelve: Wrapping Up

  • Words from the Wise
  • Review of Parking Lot
  • Lessons Learned
  • Completion of Action Plans

 

Cost and Delivery Format Options

We offer the above listed class as a private group class in the following delivery formats:

Private Group Class: Live Virtual
1-6 students $1650
7-12 students $2800
13-18 students $3500
Private Group Class: At Your Location
1-6 students $1900
7-12 students $3050
13-18 students $3750

Private Group Training

Private group classes are cost effective when you have a group of students who need the same course. Volume discounts of 5% to 20% are available when five or more training days are scheduled. For classes conducted at your location, you are responsible for the classroom setup which should include:

  • A computer for each student (with the appropriate software installed), and
  • An instructor workstation connected to a visual display (e.g., projector, smartboard, etc.).

Customization

Softek can easily customize a training course that covers the specific topics you require and integrate examples relevant to your work environment. Course customization is billed at $150 per hour and covers time needed to meet, discuss, prepare, and incorporate any specific examples into the training program. Once we have a better idea of what you have in mind, we will be glad to provide a specific price quote for the customization.

Why Choose Softek?

  • Live, virtual or in-person training
  • Instructors with 15+ years of experience
  • Detailed training guide
  • Certificate of completion
  • Money-back guarantee